• PROBLEM: There are 237 countries/territories in the world.  Yet, the 4 largest newsgathering and distribution organizations which supply content to 90% of the planet’s media, only report from 121 countries.  They overlap operations in 77, and are differentiated only by 45.

• RESULT?  116 countries NOT covered by mainstream media – almost half the world, and 4 billion people.  (HUM Research, 2009 All rights reserved.)

• HUM refers to this as the ‘GEOGRAPHIC GAP™ ’in global media - and the Company’s market opportunity.  

Further……….

• 63 of these 116 countries also feature on the UN’s G77 list of most impoverished global nations and are generally considered `developing countries’.  (HUM Research, 2009. All rights reserved.)