HUMMONEY - Seduced by Language (Perspective)
- by Greg Lewin
We so often get in the habit of being channeled by the media into narrow-band thinking. Language enters the mainstream and from it commentary and analysis evolves. Take a recent contribution to our investing lexicon: de-risking.
What does that mean and where did it come from? Does it imply that we know what represents risk at all times, therefore, we always have the antidote handy? Does it mean that we should actively seek risk in and of itself at times? Quite frankly, I’m pretty sure it means that when you charge fees this high in the financial industry for investing, and you don’t know what to do you better come up with a far slicker name than `I’m selling stocks and putting it in cash’. But the danger of this new nomenclature is that it creates a new normative around which investment discussion begins, and the surest way to come to a poor conclusion is to start with a faulty or misleading premise.
Another widely misused term in investing is - value. It is often used to not only support its presence but to rail against its absence. The notion of value is often reduced to small themes such as simple financial ratios, to define its boundaries and to divide those who have it from those who don’t. It is in fact the simplicity of these arguments that form the core of the danger for investors.
Value: (def.) attributed or relative worth, merit or usefulness. To start, the definition as presented by Random House seems neither specific nor narrow. So let’s try to dissect how Wall Street wants us to proceed. Value investing tries to suggest a pattern of stock selection which identifies that which is mispriced relative to worth. Often this includes stocks selling at low multiples of earnings, book value or sales relative to perceptions of worth in the future. Why should we allow this term to be so narrowly bounded? If one is a value investor does that imply others are not? Can you tell me the investment strategy that actively dismisses the search for relative worth? So the question is, what is value?
To define what is currently of value one must best identify future worth. So let’s say you are an amazing biologist and know enough about the science of a particular disease to predict the worth of a particular company’s science in the cure of a serious disease. Might that highly priced stock nevertheless still be a potential value? In this case, although the financial metrics of a stock may appear rich they in fact could be attractive and therefore it is fair to argue this particular investor to be a value investor.
It is my contention that all investors are value investors. In fact it would be insane to presume they were not. It is a simple matter of how they see the future and how their investment will be valued as events unfold. Now even if this argument were accepted, the “true” value investor would argue against its broad application, seeking defense in the thought that true value investors limit their risk. So now we must ask, how can one measure risk? I presume risk control is what is necessary when things go wrong. For example, investors with Bernie Madoff did not forecast theft when evaluating risk and therefore predictions of value turned out a bit askew. So if by definition things are not as planned how can you begin to redefine worth?
I would contend that value is not a style or class of investments, but rather an ongoing process, one which actively monitors and analyzes facts in the context of a well organized plan. But the real intent of this article is to shake investors from conventions created by the misuse of language. Language can effect perceptions which then impacts behavior which ultimately leads to risk. The investment puzzle is complex enough. Try to detach yourself from the noise created by the media and Wall Street to find the best path for your investment success.
---The views expressed here are of the author, HUMMoney contributor Greg Lewin; currently a General Partner at TLF Capital, an investment management firm. During the past 26 years he has been a senior money manager or partner in Wall Street firms including Neuberger Berman, Charter Oak Partners and Sailfish Capital.